The web site is not just a marketing piece that talks about the book. It is a supporting piece that, first of all, makes some of the content from the book available to everyone — it explains DNA basics, inheritance, gene and cell therapy and the importance of knowing family history.
Secondly, it gives people resources that enable them to address their own questions about genetics and about health. Thirdly, it talks about clinical trials, explains their benefits and risks and lists websites that give people the opportunity to participate in one.
Similarly to the book, the site also shows people's stories that describe their experiences with genetics.
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