The first thing I decided to tackle for this project is a book. One that addresses both of my goals:
1) Removing confusion about gene and cell therapy and creating a positive impression of the field
2) Increasing the number of people volunteering in clinical trials by explaining the process, making it transparent and understandable to potential participants
By concentrating on the pure content, communication and visual aspect of the project that is addressed in this format, I am also preparing the elements that will later be used both in the web environment and in printed collateral.
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